Jasmine Beckford

Event Specialist

Culture. Community. Experience

About Me

I'm and independent event specialist focused on creative, community-first experience across music, culture, lifestyle and beauty. I work with brands, artists and platforms to develop and execute events that feel authentic, relevant and impactful. My strengths lies in bringing structure, creativity and clarity to every project - whether that means building an event from scratch or stepping in to support where needed.

I've worked on everything from headline shows and influencer dinners to community events, day parties, and industry competitions. I can lead on full scale planning or just handle specific areas like logistics, talent liaison, creative direction or sponsorship/partnership - whatever the project calls for.

What ties all my work together is a focus on audience experience and deep understanding of what makes and event resonate. Whether you're planning something intimate or high-energy, cultural or commercial, I help make sure its done with intention, quality and ease.

Explore Services

Angela White (Blac Chyna) x Yagi x Dlow Members Club

Role: Event Producer

Type: Influencer Brand Dinner

Private Brand Dinner | London

Working for Dlow Members Club on the creative and logistical execution of a private dinner hosted by fashion label Yagi, in collaboration with Angela White (Blac Chyna). The experience was designed to reflect luxury, intimacy, and influencer engagement.

Key Highlights:

Assisted with the curation of a tentative VIP guest list, including influencers and a UK reality TV star — collectively representing over 7 million followers
Acted as communication lead across teams - ensuring seamless coordination between DLOW, Yagi and Angela White's team
Coordinated venue sourcing, run-of-show, planning and event flow
Managed the afterparty guest list, supporting seamless transitions between both segments of the night
Supported overall logistics and event flow, ensuring an elevated and relaxed guest experience
Supported post event amplification through influencer content, extending the experience beyond the room

Juls Headline Show

Role: Project Assistant & Artist Liaison

Type: Music Showcase / Live Event at the Outernet

Venue: Outernet London | Sold Out – 2,000+ Capacity

In October 2024, I worked as Project Assistant and Artist Liaison on the sold-out headline show for producer Juls, held at Outernet London. The event brought together over 15 leading UK and Afro-fusion artists, celebrating Juls’ influence in the global music scene.

Key Responsibilities & Contributions:

Acted as primary artist liaison, coordinating green room access, talent care, and guestlist logistics
Produced a comprehensive run-of-show and artist briefing document featuring performance order, key timings, and artist profiles — praised by Juls’ management for clarity and professionalism
Created tailored sponsorship decks and communicated directly with brand managers to secure partnerships, leading to activations from Red Bull and Sweet Dee’s Jerk
Supported on-site across live show logistics, including set changes, stage flow, and backstage coordination to maintain timing and artist transitions

Artist Line-up Included:
WSTRN · Pa Salieu · Tay Iwar · Maleek Berry · Jaz Karis · JayO · Miraa May · and more

Papachichi Style Brunch & Learn

Role: Founder & Event Day Lead

Type: Industry Brunch / Education Event

Oxford Street | 100% Sold Out | 30 Attendees

In March 2025, I delivered a sold-out Brunch & Learn in collaboration with celebrity hairstylist Papachichi Style (Mary Adekoya), aimed at upskilling and educating self-employed hairstylists.

Key Highlights:

Founding and producing the event from concept to execution
Leading creative direction, event design, and full venue setup
Curating and managing the guest list through targeted outreach based on audience relevance
Coordinating brand sponsorships and luxury raffles to drive value and engagement
Managing day-of logistics, run of show, and talent flow for a smooth, high-quality experience

Audience Reach:

Guests travelled from across the UK (London, Manchester, Birmingham, Brighton)
95% of attendees were self-employed hairstylists

Programming Highlights:

How to pitch and secure partnerships with beauty brands
Setting and communicating competitive bridal pricing
Identifying untapped opportunities in the hair industry
Building your profile through education and upskilling

Results & Engagement:

100% of attendees rated the event 4 or 5 stars
95% said they would attend a future event
40% increase in social media following across the campaign
Live Q&A and mentoring session with Mary Adekoya
Sponsored raffles featuring L’Oréal, Sable Labs, Pink Hot Comb, and Ominira Naturals

Role: Event & Sponsorship Manager

Type: International Beauty Event

Paris | 6-Day Booking Experience + Masterclass

Assisted UK-based stylist in launching a 6-day tour of private client sessions in Paris, ending with a educational masterclass for local beauty creatives.

Key Highlights:

Managing and facilitated the collaboration between TheendStylist and Laid by Shay's Glue
Secured product sponsorships (wigs by a top French Vendor) to support both the stylist and attendees
Set up and Managed the event CRM system, ensuring client experience was met
Offered a unique international expansion opportunity for the stylist
Masterclass feedback reflected high satisfaction and demand for future sessions

Paris Beauty Masterclass & 1:1 Sessions

Braiding Competition (Aug 2025)

Role: Founder & Lead Producer

Type: Experiential Competition & Industry Showcase

London | Coming Soon | 70+ Guests, 12 Competitors

Launched the UK’s first branded braiding competition experience, bridging community talent with commercial opportunity. A multi-layered event featuring competition, live judging, workshops, and sponsor activations.

Key Highlights:

Curated and managed 12 competitors, 3 celebrity judges, and interactive segments
Designing all visual assets, pitch decks, and competitor booklets
Leading on brand partnerships, content direction, and experiential setup
Built a high-impact schedule including workshops, networking, and giveaways
Set to attract over 70 attendees, including press, stylists, beauty lovers, and industry insiders
Partnership deck and judge agreements tailored to professional industry standards

Juls Sports Day

Role: Event Coordinator

Type: Brand & Community Activation

West Ham Stadium | London Creatives & Influencers

Juls Sports Day brought together creatives, influencers, and friends for a fun, community-first experience focused on play, connection, and brand-led moments.

Key Highlights:

Participated in the event while actively supporting event delivery
Distributed brand gifting from Topicals and Gymshark to players and attendees
Helped with on-site coordination of branded items and photo opportunities
Captured event content across key moments, contributing to the event’s social media presence and post-event storytelling

Noire Space Series: Sip & Paint, Roller Skating, Games Night

Role: Event Creator & Producer

Type: Lifestyle & Community Events

Themed Events | 3-Part Series | Sold-Out Nights

Designed and delivered a series of intimate, themed lifestyle events for Black women under the Noire Space brand, each aimed at promoting connection, relaxation, and fun. The Noire space has a community of 205k acorss social media.

Key Highlights:

Events included Sip & Paint, Roller Skating Night, and Games Night
Managed full creative ideation, venue sourcing, decor, and playlists
Fostered a safe, inclusive environment that encouraged new friendships and creative expression
Captured compelling social content for Noire Space branding and future community growth